Why Hot Stamp Print?
The main benefits of hot stamping, without a doubt is the versatility of the operation. As each item is manually placed on the printing table, and not automatically fed, it allows any item with a flat surface ( generally not exceeding 20mm in height) to be simply stamped. Unlike regular offset printing, the item need not be flexible to be fed through a series of cylinders, and unlike traditional letterpress printing, compatibility with ink is unnecessary as foil applies to almost every porous surface. obviously materials like glass, metal, china and furry / fuzzy materials like most fabrics are unsuitable.
Secondly, hot stamping is a clean process, and requires no cleaning or involved pre production. This results in a no – odour operation, and when the process is complete the machine is simple switched off and left alone. All items when stamped are complete – no drying time is necessary – allowing for a quicker turn around in orders.
Hot stamping, although not new, it is still widely unheard of and the majority of the population will not relate to hot stamping if asked. This is why we advertise as metallic printing, as this is what the foil process is.
Types of foils
Generally foil can be broadly categorized into two types, General purpose is used for most stocks that posses a shiny, smooth surface, like vinyl, leather, coated business card stock polypropylene.
Quick release: is a special type of foil that is released from it backing more easily and is usually printed at higher temperatures, say between 110 Degrees and 130 Degrees. Ideal for matt papers, boards and other items where fine detail foil is not successful.
Foil can be consistent at times and it generally depends on the age of the foil or the particular batch from which it originated.
Plastic Pigment Foil: is recommended for hard plastics – items like lighters, plastic cards, rulers, etc.
Be assured that which ever foil we use for your job, you will not be charged at a higher cost. All foils are charged at the same rate.
The value of Printing?
Research shows people learn and retain more effectively from print than from viewing a computer. Paper has a major advantage in supporting annotation while reading, quick navigation, and flexibility of spatial layout. This allows the readers to deepen their understanding of the text, extract a sense of its structure, create a plan for writing, cross reference to other documents, and interleave reading and writing.
A new generation of digital natives show a strong preference for paper, still the favoured medium for all age groups for reading and safekeeping of documents.
Printing is still an important method of advertising. People tend to have a natural affinity for newspapers and magazines, including pertinent advertising pieces they can save and read at their leisure. Printed ads are also perceived by readers as being credible, especially in familiar publications.
Print compliments your marketing communications. 76% of small businesses surveyed believe that their ideal marketing mix is a combination of print and electronic / digital communications.
*Complied by panaprint, Inc, Macon GA
Here are some fun Facts for you
Here are some facts for you:
1: 85% of consumers sort through and re4ad selected pieces of mail everyday.
2: 40% of consumers say that they have tried a new business after receiving direct mail.
3: Direct mail has a response rate three times higher than email.
4: 63% of consumers report that they bought something they saw in custom publication.
5: 79% of total nonprofits gifts come through direct mail, only 10% online.
6:70% of Americans enjoy reading printed magazines vs information online.
7: 74% of college students prefer a printed textbook when taking a class, and 53% of college students would not buy a digital copy.
*Compiled by Panaprint , Inc, Macon GA